You know what to do.
You just can’t begin.
Liftoff is a 3·2·1 launch ritual that gives you two minutes of thrust to start the thing. Gravity, not grit.
Free to launch · iOS 26+ · No ads, no streaks, no shame
The gap nothing else fills
It’s not a planning problem. It’s a starting problem.
You’ve tried the apps. The lists are made, the timers are set — and you still can’t cross the gap between knowing and doing. That gap isn’t a character flaw. It’s activation energy, and it’s heavy.
Task paralysis
The task is clear, the stakes are real, and you’re frozen anyway. “Why can’t I just start?”
The re-skin trap
Every other app hands you one more thing to organize — then leaves you alone at the exact moment you needed a push.
The shame spiral
Streaks break, guilt piles on, the app becomes one more thing you’re failing at. We don’t do that here.
The ritual
A haptic 3·2·1, and you’re going
Name the one smallest first move — not the task, the first physical step. Then let the countdown carry you. Three taps of warm haptic, a rising gold thrust-glow, and on zero you’re in motion. You don’t have to be ready. Just let go.
The first two minutes
Thrust, not a deadline
A two-minute window rides on your Lock Screen — gentle gold, never a red timer. Breaking orbit is the hard part. Once you’re moving, momentum does the rest. And if two minutes is all you’ve got today, that still counts as liftoff.
Your momentum
Every start becomes a star
No streaks to break. Each launch you make adds a star to your Launch Sky — a constellation that only ever grows. A quiet week leaves the sky exactly as bright as you left it. Progress you can feel, never a scoreboard you can fail.
Share the thrust
Turn a start into something worth showing
Made it off the launch pad? Liftoff renders a cinematic ignition video of your start — the kind of small win that’s actually fun to post. Share it, or keep it private. Either way, the moment you began is yours to keep.
Honest pricing
Launching is free. Forever.
The core ritual — name it, 3·2·1, two minutes of thrust — costs nothing and shows no ads.
Free
- The 3·2·1 launch ritual
- Two-minute Live Activity
- Your Launch Sky
- Lock-Screen quick launch
- No ads, ever
Liftoff Pro
- First week free, then $34.99/yr — or $5.99/mo
- Cinematic share video
- Momentum insights
- The full launch kit
- Cancel anytime
Questions
Before you launch
Is this another to-do list?
No — and on purpose. Planners and timers organize the thing you still won’t start. Liftoff owns the one moment they skip: ignition. You name the smallest first move, run the 3·2·1, and you’re going. There’s no list to maintain.
I have ADHD / task paralysis. Will this help me actually begin?
Liftoff is built for exactly the gap between knowing what to do and being able to start. The ritual lowers activation energy: a fixed countdown, a single tiny action, and a two-minute thrust window so “begin” becomes one tap instead of a wall. It’s a focus and activation tool, not medical treatment.
What happens after the countdown?
A two-minute Live Activity rides on your Lock Screen — gentle, never a red timer. You don’t have to finish. Breaking orbit is the hard part; once you’re moving, you usually keep moving.
Are there streaks I can break?
None. Streaks punish the exact people we’re built for. Instead you get a Launch Sky — every start becomes a star. It only ever grows, and a quiet week never shames you.
What does it cost?
The core launch ritual is free. Liftoff Pro ($5.99/month or $34.99/year with a free week) adds the cinematic share video, momentum insights, and the full launch kit. No ads, ever.
What do I need to run it?
An iPhone on iOS 26 or later. Haptics make the ritual feel best, but it works without them.